BBC Two Refreshes Christmas Identity

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BBC Two has revealed a new seasonal brand identity building around an immersive Christmas world. The initial brief & challenge was to “signify everything that is wonderful about BBC Two: bold creativity, imagination, wit, substance and pleasure. To celebrate the more magical, inspired and unexpected side of Christmas.”

BBC Two Christmas (2011) (click for full)

The solution? The creation of a Two world by Red Bee Media: “The Inspiring Land of Two. This is a place where Two’s bold creativity comes to life in magical ways, inspired by genres of BBC Two content.” Special thanks to Red Bee’s Director, Creative Andy Bryant for this one.

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Filed under branding, channel identity, ident

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