Year in Review: The Top 30 Channel Branding Campaigns from 2011


Happy New Year my friends.

And with it comes my yearly roundup (in no particular order) of the top 30 channel branding campaigns from 2011. From some well considered refreshes from HBO, Discovery, and MTV, to name changers (Velocity & Science), and a few behind the scenes glimpses from Eurosport, RTÉ, and Channel 5, 2011 was another glorious year of showing why design for the small screen was anything but.

If you like this list, or simply missed previous years, you can find 2010 here, and 2009 here. And as always, whether you are channel or agency-side- do get in touch if you want to talk shop.

Wishing you and yours a prosperous, healthy, and happy 2012.


Read full article: “Eurosport’s Emotional New Brand Identity

Read full article: “HBO 2011 Redesign”

Read full article: “Discovery Channel (US) Brings New Energy to On-Air Identity

Read full article: “UK Channel 4’s T4 Refreshes with Dancing Robots

Read full article: “MTV Europe Unveils Fantastical  Rebrand for VIVA

Click continue reading for the full 2011 list

Read full article: “Behind the Scenes Look at Channel 5’s 2011 Rebrand

Discovery’s Science Channel Rebrands as Science

ARTE’s Ambitious Kaleidoscopic Rebrand

Nat Geo Refreshes On-Air with New Idents

Brazil’s GNT Rebrands, Launches New Campaign “With You”

Discovery Channel (UK) 2011 Refresh

Australia’s ABC2 Gets Vibrant New Look for 2011 (Goes pink and lime green!)

Discovery Rebrands HD Theatre to Velocity- a new channel for upscale men

Discovery HD World Unleashes Fire, Wind, and Water in 2011 Idents

Italian Channel La7 Launches New Identity

2011 Chiller Idents “Painfully Good”

PBS (UK) 2011 Launch Package

24hr Russian News Channel Kommersant Breaks Convention with Launch Identity

Chello Rebrands Premium Movie Channel Film1

Canal+ Unveils Double Rebrand

An In-House Agency Look at TRTE’s Teen Strand Rebrand

Nickelodeon Latin America Unveils New 2011 Idents

New Zealand’s Newest Premium Channel Soho Launches With New Identity

BBC Two Refreshes 2011 Christmas Identity

China’s CCTV Unveils Newest Channel Brand

India’s Star Launches New Campaigns for Key HD Channels

Australia’s FOXTEL Brings New On-Demand Idents to Life

World, “Say He11o” to Eleven

What a Wonderful World: BBC One

BBC Entertainment Unveils New Brand Identity



Filed under branding, channel identity, ident, industry news, opinion, promo

4 responses to “Year in Review: The Top 30 Channel Branding Campaigns from 2011

  1. Have been an avid reader of your blog for a couple years now and look forward to this list. Love the breadth of the work- especially the Eurosport roundup.

  2. James

    Brill post. Particularly liked the BBC Entertainment & Velocity work for Discovery. Keep up the amazing blog mate!

  3. KLT12

    Soho stuff, was good- could have been better. Loved the behind the scenes stuff (Channel 5 & RTE).

  4. I am working for a reputablebranding agency in London as a specialist brand designer & really appreciate this artcile. The videos are brilliant. Thanks for sharing it.

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