UK’s More4 Takes Bold Departure With New Rebrand

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Just In: Channel 4 digital stablemate, More4, has rebranded. The new look, announced late last year, debuts today and includes a series of new idents and a brand new OSP, reflecting what C4 chief David Abraham calls the next phase of “creative renewal” for the channel.

With a refocus on a new range of programming, the look “has been refreshed to communicate a warm, approachable feel that reflects the channel content“. The rebrand was led by ManvsMachine and Channel 4’s in-house agency 4Creative.

More4 2012 Rebrand

More4 2012 Rebrand

More4 2012 Rebrand

Click keep reading for a look at the behind the scenes/making of video…

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2 Comments

Filed under branding, channel identity, ident

2 responses to “UK’s More4 Takes Bold Departure With New Rebrand

  1. Like it!
    OSP seems is a little bit busy through the constantly moving logo. Probably it is just a first impression, logo is too unusual at the moment and you want to look and to look and to look on it. The information sits somewere at the back yet. Overall experience – s great! Very smart identity.

  2. Glyn Roberts

    Interesting rebrand – quite a change.
    BTW, the image of the brand guidelines are in the wrong aspect.

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