Just In: Channel 4 digital stablemate, More4, has rebranded. The new look, announced late last year, debuts today and includes a series of new idents and a brand new OSP, reflecting what C4 chief David Abraham calls the next phase of “creative renewal” for the channel.
With a refocus on a new range of programming, the look “has been refreshed to communicate a warm, approachable feel that reflects the channel content“. The rebrand was led by ManvsMachine and Channel 4’s in-house agency 4Creative.
Click keep reading for a look at the behind the scenes/making of video…