DixonBaxi Rebrands Watch, UKTV’s Flagship Entertainment Channel (2012)

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Over 70% of you (see earlier poll) wanted to see more of UKTV flagship entertainment channel Watch’s latest rebrand. So here you go…

*Update: Replaced with higher resolution video

Watch 2012 Rebrand

Watch’s new positioning that “explores the extraordinary” debuts over the coming weeks on-air with a refreshed identity led by London agency DixonBaxi, including a new logo, idents (production by Analog), promo toolkit and new OSP (produced by the team at Beautiful), with sound design by Massive Music (the London team that throws some sweet parties).

Watch 2012 Rebrand

Watch 2012 Rebrand

Watch 2012 Rebrand

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Filed under branding, channel identity, ident

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