France 4’s 2012 Rebrand – A Video Case Study (Part 2)


Following last week’s part 1 article, here’s a video case study of France 4’s latest rebrand. In it, we take a look at the reasons behind the review (lack of image), rebrand objectives (assert France 4’s iconoclast dimension within the FTV group, create a clear, impactful, and eminent personality) and solution (apply an offside visual dimension throughout the channel’s on and off-air identity, market programs as events, creation of new on-air space). Special thanks to my friends over at France 4 and Paris-based agency Les Télécréateurs for access and letting me share this with you all.

France 4 2012 Rebrand



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Filed under branding, channel identity, ident

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