France 4’s 2012 Rebrand – A Video Case Study (Part 2)

[tweetmeme]

Following last week’s part 1 article, here’s a video case study of France 4’s latest rebrand. In it, we take a look at the reasons behind the review (lack of image), rebrand objectives (assert France 4’s iconoclast dimension within the FTV group, create a clear, impactful, and eminent personality) and solution (apply an offside visual dimension throughout the channel’s on and off-air identity, market programs as events, creation of new on-air space). Special thanks to my friends over at France 4 and Paris-based agency Les Télécréateurs for access and letting me share this with you all.

France 4 2012 Rebrand

 

Advertisements

Leave a comment

Filed under branding, channel identity, ident

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s