Showtime’s “Brace Yourself” Brand Campaign


Dexter. Weeds. Nurse Jackie. The Tudors. Homeland. Shameless. The Big C. The little network that could has exploded in recent years, delivering hit after hit- and legions of dedicated fans.

Showtime “Brace Yourself”

I decided to write this post as I’ve been contacted with an unusual amount of interest from European broadcasters inquiring about Showtime in the States- in particular the latest brand campaign that launched last year. So there you go, if you want something- ask away.

It was over 10 years ago (gosh really?) that I worked on my first campaign with Showtime as a strategist on “No Limits”. Who knew that effort would tsunami years later into the network’s 12th and most recent positioning “Brace Yourself”. Special thanks to the team at Showtime marketing, Showtime Red Group (Promax’s 2011 In-House Creative Team of the Year), and Creative Director Tony Castellano – here are a few montages to get you going.

And with Homeland JUST finishing up on Channel 4 here in the UK, everyone is in Carrie Mathison and Nicholas Brody chatter-mode, I thought I’d share with you a couple programme idents to build some anticipation for S2. Enjoy.


Leave a comment

Filed under branding, channel identity, ident

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s