Canal+ 1 Goes Avant Garde With New Idents


Happy Diamond Jubilee Weekend from a wet London! Spanish pay-TV leader Canal+ 1 tendered a competitive pitch to redesign a new vision for its channel idents. Led by brand team Germán Sela and Ricardo Fernández, agencies Visualzink & Superestudio delivered against a brief that needed to “keep Canal+  on top of creativity, whilst remaining avant garde”.

A world of nature and a wide spectrum of textures were utilised within space of the dimensional Canal+ 1 logo. Whilst a few broadcasters have utilised this technique in recent years (BBC and Discovery to name a couple), the result has no less impact and is certainly a beauty to watch. Before I forget, if you haven’t already, do follow me on Twitter. I tweet far more than I blog these days.

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Filed under branding, channel identity, ident

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