Swedish Public Television’s SVT2 has rebranded. The brief was to “shred the last notion of public television by showing how rich and colourful the channels have become”. The rebrand utilised natural elements to both ground the programming in reality and draw audiences attention to the outside world by finding excitement in fire, sand, water, the flight of birds, and the grandeur of space.
The result? A beautifully articulated package with clarity of purpose. The comprehensive rebrand was developed by New York based Trollbäck+Company.