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Elementary Main Title

Some of you know I spent a few years in the main title business. And although main title work doesn’t figure as much into my day-to-day, I can certainly appreciate the labor of love that goes into this unique form of storytelling.

Elementary Main Title

The new Elementary main title, designed by my colleagues over at Prologue in LA (Creative Director Simon Clowes/Executive Producer Kyle Cooper), shows exactly how playful and intricate crafting can help setup the start of wondrous new story.

Sky Living fans are in for a surprising treat when it hits UK television screens later this year.

Elementary Main Title

Elementary Main Title

Elementary Main Title

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HBO Spring/Summer 2012 Image Spot + Homeland S2 Trailer

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Happy Saturday morning everyone. Apologies for the deceleration in articles this month but lots of exciting, busy things going on in life. That said, I’ve a real interest in sharing a few more image spots in the roundups. Let’s start with HBO’s most recent spring/summer :90 from my friends at Imaginary Forces & HBO in New York. Hand painted illustrations are used as transitional devices, highlighting their hero characters while taking you on an emotional visual ride that would integrate all their shows.

And as a special treat, click keep reading for the just released new trailer from Showtime for one of my favs this year, Homeland.

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New Science Idents A Visual Feast

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Over a year ago, Science Channel rebranded as Science, giving the new channel a much needed breath of life. Discovery has proven once again that the evolution of brands is constant as a new sets of idents step up the “Question Everything” positioning strap.

Led by Discovery Marketing VP Dan Bragg and UK’s ManvsMachine, with audio by Echolab, the work is plump. Enjoy.

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The post that was never meant to be-

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I know most of you visit Art & Business of Motion to read about our little world of television branding. I hope you will indulge me a step away from that for a moment, as today is a significant milestone in my life. Though some (friends, colleagues, clients) know parts of this story, not many knew the totality of the situation. Today- I would like to share a little bit of it with you.

About 5 years ago, on a beautiful (and not particularly noteworthy) Thursday afternoon, I was having lunch at my favourite little Korean with my friend Sharon. After about 10 minutes of catching up, she made mention of a slight lump on the left side of my neck. After telling her it was probably nothing (and that I was too busy to get it checked out) she convinced me otherwise. After a week of somehow fitting in multiple checkups, a biopsy, CT-scan and lots of bloodwork into my overcrowded schedule, I was asked back to the doctor.

I was expecting at worst some sort of freaky condition, a byproduct of a cruel travel schedule that I had been charting between LA and New York. “It’s cancerous”. “It’s cancer”. “You have cancer”. I don’t remember exactly what order everything was said, but I remembered the next part clearly: “You’ll need to start chemo & radiation Monday, and you will be unable to take care of yourself for about a year”. “Oh and you’ll need a feeding tube, we’ll get that put in on Friday“.

So there you have it. On Monday I was living in a bubble, and by Friday I was to have a tube hanging from the left side of abdomen. I was diagnosed with a very rare form, Nasopharangeal Cancer- it was hiding in the middle of my head, right in the back of my left nasal canal. My treatment was explained, 6 rounds of bonecrushing chemotherapy, concurrent with 35 rounds of daily targeted IMRT radiation to the head. I made a few calls, including one to my boss- I would be quitting the job, the career, the life that I loved- to fight this thing.

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Is this the New NBC Universal Logo?

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*Update 1: LA Times Talks Peacock Demotion

*Update 2: New corporate tagline: “Let’s make history. Again.”

New NBC Universal CEO Steve Burke plans to officially unveil a newly redesigned (refreshed?) NBCU logo at the town hall company staff meeting later today (Thursday 27 January). An email to staffers and select other outlets reads:

“You are invited to be a part of history!  To celebrate the formation of the new NBC Universal, we invite you to join our new CEO Steve Burke for a global all-employee broadcast on January 27, moderated by Brian Williams.”

It is still early morning in London and the official reveal is still half a day away. As faithful ABM readers, thought I’d share a couple snapshots that have been forwarded to me. The biggest question: is this the final approved logo and will we be indeed losing our beloved NBC peacock?

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Happy Christmas from Seat 23

So as some of you know, I’ve been fighting a tad bit of a cold the last few days. It has unfortunately put a damper on my hopes to have published a few articles before the Christmas holiday. Instead of mulled wine, I’ve been having the British equivalent of Theraflu- something uber-lemony called Lemsip. It’s no Nyquil, but it’ll do.

I’m now safely in seat 23, coach K, on a nice speedy train to Yorkshire to spend the Christmas holiday. I wanted to wish each and every one of you a very happy & merry Christmas. This year has been a stellar year for Art & Business in Motion. Thank you to the broadcasters, agencies, and all of our readers for your support and contribution.

We have some incredible articles lined up in the coming weeks, from the likes of Discovery, Five, Comedy Central, and Nat Geo. If you haven’t already (and I know some of you haven’t), take a moment and show some love by liking us on Facebook and follow us on @dennytu. That’d be swell! See you in a couple days!

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Must See: A 600 Year Old Clock’s Visual Storytelling Masterpiece

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Good morning from a very brisk Saturday in London. This video from Prague is starting to get some tremendous viral buzz in creative circles. The technique, called video mapping, is used to transform the 600 year old Astronomical Clock on Old Town Square in Prague into a visual storytelling masterpiece.

We experience “the construction of the clock from the architectural plans through the stone work of Peter Parler to a calendar board by Josef Manes. Visitors to Old Town Square will be able to look through the optical into the bowels of the game clock. Screenings will also mark the dramatic events – the Hussite Wars, the execution of Lords after the Prague Astronomical Clock damaged during the liberation of Prague in 1945.” Video mapping for this project was designed by The Macula, with production helmed by Tomato Production.

The motion graphics branding community has worked to push the boundaries of visual storytelling, engaging audiences at various touch points across the multi-platform chain. This has become more common on the sales side of the business as well with the big US channel upfronts having become more experiential (and environmental) in recent years, hosting events for the Madison Avenue crowd in locations as varied as the Museum of Natural History and the Metropolitan Museum of Art.

“Video mapping uses current technology available in the entertainment industry in a whole new way. The main bits of content are projected to cooperate with the selected object attempting to break the perception perspective of the viewer. The projectors can fold and stress any shape, line or space. Evocative play of light on the physical object creates a new dimension and changing the view of the seemingly normal.”

Could we soon be seeing video mapping as a more significant tool in the brand storytelling arsenal? Love to hear what you think, post a message below or send me an email with your thoughts.

Click KEEP READING to see another recent example of video mapping
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