Tag Archives: 2010

A Look Back: NBC 2010 Vancouver Olympics Branding


Are you missing the 2010 Winter games already? I know I am. And although the 2012 London Olympics are still a wee bit off, we can look back at the Vancouver Olympics through the looking glass of the recently presented NBC broadcast package that aired in the States. The comprehensive package was presented across a number of NBC Universal Networks including NBC, CNBC, MSNBC, and USA.

The genesis of the design was derived from a single shape – the four point diamond. Special thanks to NBC Sports, NBC VP/Creative Director Mark Levy, and Lead Designer David Barton.

Click keep reading for more of the 2010 Vancouver Package

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BBC Sport- Winter Olympics 2010 Animated Film


The BBC has released an epic animated commercial (:40) to celebrate the upcoming coverage of the 2010 Winter Olympic Games in Vancouver.

The film was set around a legendary quest, “whereby an Inuit hero has to retrieve a spiritual stone that has been taken by a giant Bear from a mystical totem. In the process of his mission our hero draws on his skills in a series of challenging & physically brutal Olympic style sports to recover the precious ice locked stone, thus restoring light and peace to his dark and troubled world”.

BBC Winter Olympics 2010 film, commissioned by BBC / Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA

Incidentally, the intricate background shots were based on designs by Jon Klassen, who worked on the movie Coraline.

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Filed under channel identity, commercial, ident, title design