Tag Archives: sport

Deconstructing the Eurosport Rebrand


A bright good Monday morning to you from London. There has been a large amount of positive response to the Eurosport brand identity breakdown I shared a week or so ago, so I’ve included an updated version. Special thanks again to the senior team at Eurosport Group for allowing me to share it.

Eurosport 2011 Rebrand

Also, you can find 3 previously unreleased idents, plus some behind the scenes shots from the shoot after the jump. Enjoy.

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One HD, Australia’s New 24/7 Sports Channel Launches

One HD is finally here. Australian Network TEN’s 24/7 digital sports channel launched a couple weeks ago with a nifty “countdown on a vault” thematic and a promo featuring some big name Aussie stars teasing the channel’s programming lineup. TEN is confident that the new channel will score with sports fans. General manager of Sport, David White, explains “We know our opening weekend will give viewers a sensational introduction to ONE, and mark the beginning of a lifetime’s habit of essential sports viewing.”

Here’s the :60 teaser/promo –

From a business perspective, it’s important to note that it is the country’s first commercial free to air network in almost 50 years, which would explain some of the considerable industry and public buzz generated by the brand. The countdown and launch sequence for colleagues in the US & UK who haven’t seen it yet –

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