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New “Top Model” image campaign unfolds for The CW

The new on-air promo campaign launches for the 2009 season/cycle 12 of America’s Next Top Model. The image spot (:30/:20/:10) conceptualized by bi-coastal agency, Blind, was developed after the network had come with a photo shoot of the models already complete. The on-air campaign led by director/cd Tom Koh, was inspired by folding architecture, kaleidoscopes, and stop motion. The campaign was led client-side by CW VP On-Air, Mark Evans, and creative executives Chris Donovan, Rick Frey, and Jennifer Titus. Extra thanks to Blind President/ECD Chris Do.

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