An update and more visuals on the MTV Australia “Organic” campaign via Sydney based creative production studio Umeric.
Led by network CD Cristian Jofre and Director Ash Bolland, the campaign was shot in a wide range of MTV audience identifiable locations throughout Australia. Music by Simon Pyke / Freefarm (who also handled the recent Five USA rebrand). I’m told that the campaign was so well received that it’s been screened in HD with other brand extensions possibly already in the works.
MTV initially commissioned the creative shop to develop a series of 12 channel idents (with associated print campaign) for the Australian wing of the powerhouse brand.
Four abstract design concepts where developed to reinterpret the MTV logo based around the themes “Aggressive”, “Calm”, “Lively” and “Organic”.
As a sidenote, I DID have incredible calamari last night. (fresh horseradish should always be dolloped in cocktail dipping sauce, no?) Glad I didn’t re-watch these before dinner. Here’s one of the IDs in higher resolution Quicktime.
6 Comments
March 31, 2009 at 3:46 pm
Don’t think I’ve seen anything like it. incredible!
March 31, 2009 at 4:47 pm
I’ve forwarded this to all my friends. Seriously cool—
April 2, 2009 at 7:15 pm
I love the one in the pool.
April 6, 2009 at 10:02 am
Hello. Thanks for stopping to show this. The idents are very good
April 11, 2009 at 3:14 am
MTV organic idents….
Incredible reinterpretations of the MTV logo that are based around themes of “Aggressive”, “Calm”, “Lively” and “Organic”. Amazing work.
With thanks to Marcus for the link.
……
August 10, 2009 at 6:42 am
gooooooooood