First Look: Universal Networks Launches DIVA Universal

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Way back in March, I shared a bit of insight on the revitalization of the Universal Global Channel portfolio.

Sunday we brought you GEM, the new female focused Australian channel; today we give you a first glimpse at Universal Networks International’s new channel DIVA Universal. Previously Hallmark Channel, DIVA Universal is “at it’s heart the idea of celebration and expression”.

The idents are a series of surprising formations of the Diva logo filled with vibrant colours, shapes, and textures with a glossy white exterior. The brand launch was led by Dixon Baxi with the idents and OSP system produced by WeAreSeventeen.

The graphic language is bold and direct allowing for comment, expression and opinion. A series of striking colours underpinned by a sophisticated grey bring an energy to the look.

A flexible system allows different territories to adapt and localise the package for their audience. It also allows for multiple language use whilst retaining the bold look and typography. Special thanks to Universal Networks International & Aporva Baxi, Gareth Evans for reaching out and getting us this early look at the channel.

Before year’s end, we’ll be able to share a bit from the much talked about launch of OWN, the Oprah Winfrey Network. Be sure to stay connected via our Facebook at http://www.facebook.com/tvbranding or at http://www.twitter.com/dennytu

NBC Peacock Comes to Life

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A creative collaboration between client NBC Artworks and Nathan Love, the short animation explores the origins of the NBC logo. “The brief was to create a stand-alone logo animation for NBC. The only guidelines were to make it our own, and of course, for it to be ‘the best logo ever.”

For those interested in our snapshot of NBC’s most recent branding effort “More Colorful”, you can find that here.

A Look Back: NBC 2010 Vancouver Olympics Branding

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Are you missing the 2010 Winter games already? I know I am. And although the 2012 London Olympics are still a wee bit off, we can look back at the Vancouver Olympics through the looking glass of the recently presented NBC broadcast package that aired in the States. The comprehensive package was presented across a number of NBC Universal Networks including NBC, CNBC, MSNBC, and USA.

The genesis of the design was derived from a single shape – the four point diamond. Special thanks to NBC Sports, NBC VP/Creative Director Mark Levy, and Lead Designer David Barton.

Click keep reading for more of the 2010 Vancouver Package

2009: A Look Back at Channel Rebrands Worldwide

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As you might have noticed, there was a lack of posts between the Christmas holiday as I have been traveling and spending some well deserved time with my family. And in a blink of an eye, the New Year is already upon us.

Here’s a look back (batch number one) at some of the ambitious and creative rebrands from across the US, Europe, and Asia. Don’t forget, you can click here to subscribe via email for easy updates.

Here’s to wishing you and yours a prosperous and healthy 2010.

*Updated 5 January, 2010

NBC / USA
Network Rebrand 2009

MTV / Australia
Network Rebrand 2009

Click Keep Reading For More 2009 Channel Rebrands

NBC 2009 Rebrand “More Colorful”

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Awhile ago, I had made a post about NBC’s much applauded 2009 rebrand “More Colorful”. The recently launched on-air brand campaign marks a unique and ambitious evolution for NBC with a heavier emphasis on color theory and some internal NBC research that highlighted many of the positive attributes of humanity. The idea that “the experience of emotion is at the core of our humanity” was one cornerstone of the creative DNA for the NBC assignment.

You can read more about the color bursts, 3 pop promo endtags, and a bunch of other custom elements by viewing the official case study here.

First Glimpse: NBC 2009 Rebrand

Looks like a lot of people have been searching for info on the new look NBC has just unveiled on-air. I’m still in the UK but have been able to get some shots of the new package which infuses bursts of stunning color onto the iconic brand. Not surprisingly, we’ve come to find out that NBC is working with LA-based Capacity (who were also awarded and developed the 2006 NBC rebrand) to deliver the much applauded new rebrand. Just a few shots for now, but I’m sure we’ll be seeing more of the on-air campaign roll out over the next few weeks.

Best of Fall TV Posters (Part 1)

Another beautiful summer has come to a close. And with it, fall television season premieres are nearly here. Yes, those eye-catching billboards lining Barham can be distracting. Interestingly, they do give us an early glimpse at the creative approach the promo/marketing teams are shaping for both established and freshman brands. Although currently in the UK, my spies in LA tell me that these favorites for fall 2009 are already getting plenty of attention. Here for your review is Part 1 of Best of Fall TV Posters.

Also, for Fringe fans- there are over half a dozen hidden glyphs in this poster. Can you find them? (hint: look for an apple, rabbit, seahorse, butterfly, and frog among others). Click on the poster for a closer look.

Click for Large View

NBC U 2009 “Green is Universal” Branding Campaign

NBC Universal’s 2009 marketing campaign, “Green is Universal”, kicks off formally on April 19 with the Miss USA Pageant. In a flurry of business buzz during this week’s upfronts, B&C reports that the tagline “Green Lives Here” will be adapted and extended to individual brands and advertisers that come on board.

Kath & Kim: Main Title Sequence Comparison (USA vs. Australia)

With NBC recently announcing the decision to cut the US episode order from 22 to 17; the US version of Kath & Kim’s season finale will come sooner than expected: March 12, 2009. With international show translations growing in popularity, naturally some of us will find ourselves re-packaging imported programming. Here are Kath & Kim’s title sequences side by side for your review, which do you prefer?

(Nice to see Scissor Sisters’ Filthy Gorgeous getting some play via the US version)

Kath & Kim US Main Title Open

vs.

Kath & Kim Australian Title Open