A Passage Through Time for History’s Newest Idents

Fox International Channel’s History has released a series of new idents that illustrate a journey from present to past. The four idents travel through time to show material in its original condition, eventually resolving with the iconic History logo.

The time lapse driven spots were led by Fox International Channel’s Art Director Mauro Zinni, working with Buenos Aires based design studio Ronda.

Click keep reading for 2 more idents…

Newest ITV1 Ident Revealed: Dodgems

[tweetmeme]

The last of the 4 new ITV1 idents has been revealed.

2010 ITV1 Ident Dodgems

To celebrate the launch of ITV1 HD, the UK network has refreshed it’s previous idents with a new logo along with adding four new ones to the creative arsenal. This one, titled Dodgems (or bumper cars as Americans know them) was unveiled during Britain’s Got Talent.

All this while (unconfirmed) rumors of ITV mulling a takeover of rival Five?

Latest Sky 1 Ident Takes Shape for “24”

[tweetmeme]

Quick bit of creative to share with your morning coffee. The new :30 ident comes to us from Sky and Director Jon Yeo featuring Annie Wersching from 24. They’ve provided me with some PreVis Comparison shots for those of you interested.

More from Al Jazeera’s 2009/2010 Rebrand

[tweetmeme]

Qatar: A pretty exclusive look at a bit more creative (including some original concept copy) from Al Jazeera and their latest rebrand. You can catch up with the earlier part of the campaign here.

Al Jazeera Main Ident

Original Creative Concept: “Water is an essential element for Al Jazeera. The ident starts with a globe filled with news information dropping into the ocean. Unlike the impression of the ocean we have, the world below is bright and warm from where countless particles emerge and spread. Every particle represents something that’s going on in the world. These particles follow the current, finally absorbed at ocean surface by the logo of Al Jazeera to signify the central idea: ONE WORLD, ALL ASPECTS.”

Al Jazeera General Promo

Original Creative Concept: “The sea surface represents an objective platform for opinions, and water drops are different opinions in the world. Water particles move freely in the ocean, coming and going in all directions, bobbing up and down on the sea surface; some water particles collide with the sea surface and some blend in, just like the interflow of various opinions. The endless convergence of opinions finally forms the Al Jazeera logo and slogan: Opinion & Other Opinion.”

The List: 40 Memorable Channel Branding Campaigns from 2009

[tweetmeme]

2009 brought us a creative torrent of beautifully executed and masterfully architected channel branding campaigns. From our coverage of NBC’s “More Colorful Campaign” and UKTV’s overhaul of its 10 channel portfolio to talked about campaigns from SyFy, Discovery, and MTV, as an industry we responded to a challenging global economy crisis with creative grit and bullish business determination.

And as one of the few (if only) blogs dedicated purely to international TV & screen based branding, we look forward to continuing to bring you news in 2010 from the branding frontline, including (of course) the business perspectives behind them. We ask that you continue your invaluable feedback and contribution to the dialogue. Lastly, (after much encouragement) we are now finally on Facebook. If you like this blog, please support us by joining Art & Business of Motion on Facebook. You can of course still follow us on Twitter.

So as we say a last goodbye to 2009, here’s a conveniently indexed list of 40 memorable channel branding campaigns we covered for you from 2009. To all the folks that help make this happen, a huge thank you! – Denny

Click keep reading for 2009 The List

2009: A Look Back at Channel Rebrands Worldwide

[tweetmeme]

As you might have noticed, there was a lack of posts between the Christmas holiday as I have been traveling and spending some well deserved time with my family. And in a blink of an eye, the New Year is already upon us.

Here’s a look back (batch number one) at some of the ambitious and creative rebrands from across the US, Europe, and Asia. Don’t forget, you can click here to subscribe via email for easy updates.

Here’s to wishing you and yours a prosperous and healthy 2010.

*Updated 5 January, 2010

NBC / USA
Network Rebrand 2009

MTV / Australia
Network Rebrand 2009

Click Keep Reading For More 2009 Channel Rebrands

New ‘Doctor Who’ BBC One Christmas Ident

[tweetmeme]

Just released ‘Doctor Who’ BBC One Christmas Ident, featuring David Tennant. In other breaking news, the Doctor Who star has just landed the lead role in the new NBC comedy drama Rex is Not Your Lawyer. The pilot was greenlit by NBC in August, and will have Tennant moving to Los Angeles to pursue his big US network debut.

Creative was developed and produced by Red Bee Media.

And a couple more cuts including:

BBC One Reindeer and TARDIS Sting

and BBC One Christmas Sting Featuring Doctor Who

CCTV: “Believe in the Power of the Brand”

I had meant to get this newest :60 spot (titled “Ink”) up last week when it was breaking news, but a busy schedule (and travel) has kept me from my proper blog curation duties. Thanks to the folks at CCTV for contacting me and sending it my way. Fortunately, several years of Mandarin lessons and regular Chinese practice with family members meant I could almost speak without a noticable accent. Okay, well maybe not.

You might find it surprising the amount of interest (based on searches) there is in the Asia/Australia channel branding market. Just a few years ago, chinese broadcast designers looked to the west/europe for trends and inspiration. Now we’re seeing a much healthier balance of creative exchange between continents.

The latest spot creating a bit of a stir from agency MMIA Beijing (which has a multiyear partnership with CCTV for advertising rights/creative output) is explained, “From invisible to visible, from boundaries to no boundaries. CCTV — Believe in the power of the brand”. The :60 spot brings together traditional elements fused with modern Chinese culture, including brushstroke calligraphy, images of dragons, fish, and bird, fluidic Tai Chi movement and the iconic Great Wall of China.

I will be keeping a close eye on how this campaign develops through the next several months, and of course- sharing it with all of you.

You can also always click here to subscribe to updates by email.

Channel Nine Refreshes On-Air With “Welcome Home”

Breaking News: Australia’s Channel Nine unveiled its much anticipated new on-air identity last night at 6pm with a new campaign dubbed “Welcome Home”. The new presentation system is rolled out as Nine buffs up with a fresh programming slate and renewed confidence internally.

A look at the new launch promo:

In related news, the rumors that we were hearing were confirmed today with the announcement that rival Seven is launching its new (free to air digital) channel on November 22 to go head to head with Nine’s digital channel offering  Go, which launched on August 9, targeting 14 to 39-year-olds. Whether or not it cannibalizes the primary channel from Pay TV or it will grow overall numbers remains to be seen.

First Glimpse: NBC 2009 Rebrand

Looks like a lot of people have been searching for info on the new look NBC has just unveiled on-air. I’m still in the UK but have been able to get some shots of the new package which infuses bursts of stunning color onto the iconic brand. Not surprisingly, we’ve come to find out that NBC is working with LA-based Capacity (who were also awarded and developed the 2006 NBC rebrand) to deliver the much applauded new rebrand. Just a few shots for now, but I’m sure we’ll be seeing more of the on-air campaign roll out over the next few weeks.