Fox International Channel’s History has released a series of new idents that illustrate a journey from present to past. The four idents travel through time to show material in its original condition, eventually resolving with the iconic History logo.
The time lapse driven spots were led by Fox International Channel’s Art Director Mauro Zinni, working with Buenos Aires based design studio Ronda.
Click keep reading for 2 more idents…
The last of the 4 new ITV1 idents has been revealed.
2010 ITV1 Ident Dodgems
To celebrate the launch of ITV1 HD, the UK network has refreshed it’s previous idents with a new logo along with adding four new ones to the creative arsenal. This one, titled Dodgems (or bumper cars as Americans know them) was unveiled during Britain’s Got Talent.
All this while (unconfirmed) rumors of ITV mulling a takeover of rival Five?
Quick bit of creative to share with your morning coffee. The new :30 ident comes to us from Sky and Director Jon Yeo featuring Annie Wersching from 24. They’ve provided me with some PreVis Comparison shots for those of you interested.
Filed under branding, ident
2009 brought us a creative torrent of beautifully executed and masterfully architected channel branding campaigns. From our coverage of NBC’s “More Colorful Campaign” and UKTV’s overhaul of its 10 channel portfolio to talked about campaigns from SyFy, Discovery, and MTV, as an industry we responded to a challenging global economy crisis with creative grit and bullish business determination.
And as one of the few (if only) blogs dedicated purely to international TV & screen based branding, we look forward to continuing to bring you news in 2010 from the branding frontline, including (of course) the business perspectives behind them. We ask that you continue your invaluable feedback and contribution to the dialogue. Lastly, (after much encouragement) we are now finally on Facebook. If you like this blog, please support us by joining Art & Business of Motion on Facebook. You can of course still follow us on Twitter.
So as we say a last goodbye to 2009, here’s a conveniently indexed list of 40 memorable channel branding campaigns we covered for you from 2009. To all the folks that help make this happen, a huge thank you! – Denny
Click keep reading for 2009 The List
As you might have noticed, there was a lack of posts between the Christmas holiday as I have been traveling and spending some well deserved time with my family. And in a blink of an eye, the New Year is already upon us.
Here’s a look back (batch number one) at some of the ambitious and creative rebrands from across the US, Europe, and Asia. Don’t forget, you can click here to subscribe via email for easy updates.
Here’s to wishing you and yours a prosperous and healthy 2010.
*Updated 5 January, 2010
NBC / USA
Network Rebrand 2009
MTV / Australia
Network Rebrand 2009
Click Keep Reading For More 2009 Channel Rebrands
Just released ‘Doctor Who’ BBC One Christmas Ident, featuring David Tennant. In other breaking news, the Doctor Who star has just landed the lead role in the new NBC comedy drama Rex is Not Your Lawyer. The pilot was greenlit by NBC in August, and will have Tennant moving to Los Angeles to pursue his big US network debut.
Creative was developed and produced by Red Bee Media.
And a couple more cuts including:
BBC One Reindeer and TARDIS Sting
and BBC One Christmas Sting Featuring Doctor Who