Colour Takes Centre Stage for SVT1 Rebrand

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Following Wednesday’s SVT2 story, here’s a look at general entertainment channel SVT1’s bright redesign. Finding vibrancy in everyday life, colour took centre stage and was key to the strategy of needing to appeal to younger families. The objective? Show how rich and vivid public television can be. The work was developed by Trollbäck+Company.

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Filed under branding, channel identity, ident

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