Academy Awards Graphics & Branding: A Well Deserved Look Back

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So the OSCARS® have come and gone in a blink of an eye. Having worked on a number of award show graphics packages myself, it’s always been slightly disappointing to see these campaigns have such short (if not beautiful) shelf lives. Our title sequences live on a weekly basis, idents seem to pop on the screen every other minute. The hundreds of hours of design, development, conceptual fine-tuning, and passion that goes into these award show packages is truly awe-inspiring.

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2007 Academy Awards © Prologue / AMPAS

Since the 81st Academy Awards® are now receiving their annual morning-after coffee talk (…so whatcha think of Kate’s speech?), I thought we’d take a quick look back at the last few years of Oscar®, visioned through the team of Kyle Cooper and Prologue who have been responsible for the visual artistry of the Academy Awards® graphics package for the last several years (as well as that stunning Benjamin Button Poster).

2008 Academy Awards © Prologue / AMPAS

So without further ado, let’s take a glimpse back at some beautiful Academy Awards® graphics that had their time in the spotlight pass far too quickly. Btw, if you’ve worked on an awards show graphics package you think should shine again for all of us to see, let me know.

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2006 Academy Awards © Prologue / AMPAS

2007 Academy Awards © Prologue / AMPAS

2 responses to “Academy Awards Graphics & Branding: A Well Deserved Look Back”

Sharon

April 15, 2010 at 1:57 am

thanks for this post. i love watching award show openings…a great selection you have here..

Tom

September 9, 2010 at 4:49 am

Thanks so much for this post. It’s a great highlight of some wonderful motion graphic excellence. I actually happened across your website because I was trying to find something I could have sworn was at one of the Academy Awards but could not find the video for it at the Prologue website.

Does anyone remember a video sequence where the circles animated according to what was happening in the montage? For example when there were gunshots, the circles made it look like it was shooting holes into the screen. Or the circles moved in a circle to look like a film reel. Not sure if my memory is 100% accurate of what actually happened, but I do remember there being a really subtle but brilliant connection of the “circles” theme and the audio/video content being featured.

Perhaps Prologue didn’t produce this video? Any other studios known for creating graphics for the Academy Awards?