Nat Geo IDs first to be shot in Zero Gravity

Brothers and Sisters Creative Director Steve Shannon creates stir with first of a kind IDs for National Geographic. Admittedly, we’ll soon be running out of content if we’re now shooting spots in NASA-styled space suits.

Interestingly, Nat Geo ran a promo campaign prior titled “What would you like to see floating in Zero Gravity?”I would have suggested a hippopotamus or jellyfish, but I digress. Nice viewer interaction tie-in.

Props to the team at the London-based agency for their ingenuity. A special thanks to Fran for always responding to my emails within (what seems like) mere seconds.

Here are the idents as well as a ‘making of’ vignette.

You can read more about the production here.