New idents hail new year for BBC ALBA

Galsgow-based agency Design is Central has produced a series of idents for new-ish Scottish Gaelic language channel BBC ALBA. The idents based on the North Star are supplemented by a set of menu boards. The menus are based on the concept of lines. Lines form in different locations including tents, swallows and buoys. These represent Gaelic as a line, a thread running through culture, history, place, language and media.

The new idents are a springboard off a Christmas Ident series, all of which were shot in Scotland. The focus of attention on the BBC ALBA idents resolves to the north star of the ALBA logo. There is a mysterious pull to the North in each one. They are always in the evening, the ‘first star awake’, and always with side lighting and an evening vibe.