Tag Archives: branding

Exclusive: MTV Push’s Bold New Brand

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You won’t see this anywhere else, as this first look is brought to you as a US exclusive. Enjoy. Happy Friday folks!

For those Stateside, the buzz surrounding MTV Push, the much talked about global property dedicated to new music, is deserved. The style is bold and ambitious, in line with the artists the channel promotes: “the brand represents the next generation of artists who will creative the future of music, shape cultures, and touch the hearts and souls of audiences.”

The origins of the logo stem from the central theme of the Push identity- the Pin Art. The logo inherently being a circle “suggests that Push is present in every pin and therefore present in every genre of music”.

Here’s a peek of the new on-air campaign, with a full article on the OSP, idents, and style breakdown coming next week. Click here to be notified via email when the full article is released. Share YOUR thoughts in the comments below.

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Phase 2 of Aol’s Massive Rebrand Revealed

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The second series of reveal films created for Aol via Wolff Olins/Universal Everything has launched at the New Museum in New York City.

Aol Rebrand Phase 2

These newest additions to the brand campaign won’t be seen on TV. Delivery via web video, mobile, digital and outdoor LED displays. If (by chance) you missed it, you can catch up on Aol’s massive rebrand coverage here and here.

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A Look Back: NBC 2010 Vancouver Olympics Branding

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Are you missing the 2010 Winter games already? I know I am. And although the 2012 London Olympics are still a wee bit off, we can look back at the Vancouver Olympics through the looking glass of the recently presented NBC broadcast package that aired in the States. The comprehensive package was presented across a number of NBC Universal Networks including NBC, CNBC, MSNBC, and USA.

The genesis of the design was derived from a single shape – the four point diamond. Special thanks to NBC Sports, NBC VP/Creative Director Mark Levy, and Lead Designer David Barton.

Click keep reading for more of the 2010 Vancouver Package

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Australia’s Newest Children’s Channel, ABC3, Launches

Australia’s newest digital channel dedicated to children, ABC3, has launched. The new channel (owned by Australian Broadcasting Corporation) launches with 24 Channel IDs and over 400 branding elements.

ABC3’s challenge was to create a brand to satisfy the needs and wants of their wide ranging 7-15 year old demographic. The research showed that this was a very astute audience who were cynical about traditional marketing but absorb and love social networking, thus the focus of the channel IDs was really about kids telling stories. The branding assignment was helmed by Sydney based Tactic.

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Discovery/Hasbro Reveals New Kid Channel Name & Logo

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Discovery Communications and Hasbro Inc. have (officially) unveiled the name and logo of their new 50/50 joint venture childrens network. The new Channel will be known as “The Hub” and will reach 60 million homes on what is currently known as Discovery Kids Network. The launch of The Hub is slated for late fall 2010.

CEO Margaret Loesch explains, “A hub is a place where great things come together — and that is precisely what The Hub network will be when it launches. The Hub will be a fun and transformative destination that brings kids and their families together by presenting clever stories and engaging characters.”

Hasbro, the nation’s No. 2 toymaker, closed on its deal to buy a 50 percent stake in the new joint venture in May for $300 million. “Hasbro is a company built on play, and Discovery was founded on curiosity,” said Hasbro CEO Brian Goldner. “The Hub will have the resources of both partners as it goes about re-imaging the future of children’s entertainment.”

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The List: 40 Memorable Channel Branding Campaigns from 2009

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2009 brought us a creative torrent of beautifully executed and masterfully architected channel branding campaigns. From our coverage of NBC’s “More Colorful Campaign” and UKTV’s overhaul of its 10 channel portfolio to talked about campaigns from SyFy, Discovery, and MTV, as an industry we responded to a challenging global economy crisis with creative grit and bullish business determination.

And as one of the few (if only) blogs dedicated purely to international TV & screen based branding, we look forward to continuing to bring you news in 2010 from the branding frontline, including (of course) the business perspectives behind them. We ask that you continue your invaluable feedback and contribution to the dialogue. Lastly, (after much encouragement) we are now finally on Facebook. If you like this blog, please support us by joining Art & Business of Motion on Facebook. You can of course still follow us on Twitter.

So as we say a last goodbye to 2009, here’s a conveniently indexed list of 40 memorable channel branding campaigns we covered for you from 2009. To all the folks that help make this happen, a huge thank you! – Denny

Click keep reading for 2009 The List

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D&AD Awards 2010 / TV Brand Identity, Promotions, Title Sequences

The good folks over at D&AD dropped me a kind note and are keen on ensuring the best in channel branding and motion graphics are represented in this year’s D&AD Awards. They’ve got a solid panel of judges that are overseeing the TV & Cinema Communications Category, which is where our work in TV brand identity, TV title sequences, and TV promotions are represented.

Most importantly, the deadline for entries is fast approaching, 27 Jan 2010. There’s still time to enter with a chance at getting in the annual (and even winning a yellow pencil). You can find more info at http://awards.dandad.org/2010/landing/TV&CinemaCommunications

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