After a few (more) months of internal review, MTV has finally unveiled its updated logo. The Frank Olinsky designed logo that has graced our screens for near 30 years has been refreshed, most noticably losing the tagline “Music Television”. Tina Exarhos, EVP Marketing and Multiplatform Creative Projects explains, “We were really thinking about it in terms of having the brand and our talent living in the same space together.” The new look was revealed on-air yesterday.
According to the official press release, the new logo “represents a new visually defined MTV, stimulating its past, present and future and embracing it’s diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.”
As you might have noticed, there was a lack of posts between the Christmas holiday as I have been traveling and spending some well deserved time with my family. And in a blink of an eye, the New Year is already upon us.
Here’s a look back (batch number one) at some of the ambitious and creative rebrands from across the US, Europe, and Asia. Don’t forget, you can click here to subscribe via email for easy updates.
Here’s to wishing you and yours a prosperous and healthy 2010.
*Updated 5 January, 2010
NBC / USA
Network Rebrand 2009
MTV / Australia
Network Rebrand 2009
Click Keep Reading For More 2009 Channel Rebrands
Normally I try to stick to media & entertainment news, but when the city of London decides to rebrand, you certainly have to take notice. Yesterday, London Mayor Boris Johnson officially launched the project that was heavily rumored for months. The brand assignment includes the creation of a new logo and comprehensive brand identity for the world city.
Update 9 June: Approximately £2M will be spent on the brand assignment.
Update 8 June: Advertising Agencies will be under instructions to play down the role of the City’s bankers, tainted by the recession.
A motion graphics component is part of the initial brief. City Hall is now in the process of approaching agencies and consultants about creating the brand. The mayor’s office expects to launch the brand campaign in the New Year.
I’ve been told that once launched, a seperate assignment will be used to promote the new London brand throughout the world, in early anticipation of the 2012 Olympics. It will take a similar form to London House, the venue setup during the Beijing Olympics in 2008 to promote overseas investment and visitors to the capital. It should be noted that City Hall’s economic development arm, the London Development Agency, ran London House