HBO Asia’s “Unexpected” New Image Campaign

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Our friends at HBO Asia have just released a series of new light as air idents dubbed “Unexpected” via Umeric and Director Ash Bolland. Don’t get too excited though, the feather-laced ident isn’t a promo for Angels in America 2. Nonetheless, the new series of spots certainly captures the essence of the new HBO Asia.

HBO Asia "Unexpected" Ident

HBO Asia "Unexpected" Ident

Related Art & Business of Motion Stories: MTV Idents “Organic” / Discovery Channel “Wild” / MTVN HD

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Filed under branding, channel identity, ident

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