2009 Disney Idents: “Never Stop Dreaming”

The Asia/Pacific market continues to see growth even in this economic downturn. I’ve seen a significant increase in calls and briefs from the region, and thankfully credential awarding is becoming more commonplace with a few lead players emerging from the pack. Style shopping is becoming less common with agencies bolstering their service capabilities across the board, it’s still nontheless interesting to see regional/cultural takes on the iconic Disney brand.

Some new work out of Asia from agency JL Design for Disney. The two :45 spots start with a simple concept: 3D characters going about their daily life in our world. This marks a first time introduction of characters such as Mickey, Winnie, Tiger, and Kim Possible into the Taiwanese marketplace. JL Design Creative Director/Founder Johnason Lo tells me, “Kids often regard cartoon character as their best friends. Our goal was to bring their favorite characters to the real world right among us.”


Filed under branding, channel identity, ident

2 responses to “2009 Disney Idents: “Never Stop Dreaming”

  1. Pingback: Disney Channel Taiwan Presents “Everyday Magic” « Art & Business of Motion

  2. Pingback: New Nickelodeon HD Logo Idents Take Curious Shape « Art & Business of Motion

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