The second series of reveal films created for Aol via Wolff Olins/Universal Everything has launched at the New Museum in New York City.
Aol Rebrand Phase 2
These newest additions to the brand campaign won’t be seen on TV. Delivery via web video, mobile, digital and outdoor LED displays. If (by chance) you missed it, you can catch up on Aol’s massive rebrand coverage here and here.
Two weeks ago, I posted a first look at AOL’s massive new branding campaign (Part 1: AOL Reveals New Brand/Logotype). The package has since had a few weeks to spread its creative wings and other brand components are being formally launched. For those of you interested in the new brand “reveal films”, here’s a peek at a few other design elements which comprise mobile, web video, outdoor LED, and digital.
The brand films were commissioned by Wolff Olins with creative direction by Universal Everything / Matt Pyke, Sound Design by Simon Pyke.
A few weeks ago, AOL (or is it Aol.) gave us a preview of the new (much talked about) rebrand. The new AOL brand “expresses commitment to stimulating content, openness, and inclusion”. The new branding package includes a new simpler logotype, revealed by ever changing images.
This is a small departure from our television branding focus, but as more advertising agencies leverage motion graphics/creative shops for moving picture & branding expertise- our influence on global creative campaigns can only grow.
AOL has been working with Wolff Olins in translating the vision into a new brand platform for their business. The identity itself “is a platform for expression and creativity reflecting the content, products and services which AOL offers.” A few creative shops were commissioned for the assignment including these spots from NY-based direction and design studio GHAVA.
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