First Look: Devoted Cartoon Network fans may have noticed new design elements appearing in late May, but it wasn’t until this week that the network officially unveiled a series of 14 new on-air IDs (one apiece representing each letter in ‘Cartoon Network’) cultimating in a full rollout of a new look for the channel.
The rebrand (developed over two months), led by Brand New School, consists of a new logo, a complete visual identity system and OSP, and other design elements comprising the new brand expansion.
Available in 97 million US homes and 166 countries around the world, Cartoon Network wanted to bring to life its vision of an expansion strategy that included a new look and tone. The network chose to embrace its brand visual heritage of the black and white checkerboard by imbuing it with new meaning.
“Our brand expansion represents our commitment to delivering a breadth of content that audience cannot find anywhere else,” said SVP of Creative Direction, Cartoon Network Michael Ouweleen.
Cartoon Network credits include CMO Brenda Freeman, SVP Michael Ouweleen, VP Production Nathania Seales, and Art Director Mike Lacombe, with BNS led by Creative Director Jonathan Notaro and Art Directors Eric Adolfsen and Mike Calvert.
Click keep reading for more of Cartoon Network’s new look…