New channel brand ID work out of Europe, with Fox International and Directors Andre Maat & Henk Loorbach (aka Superelectric) collaborating on a series of :15 idents for Italian entertainment channel Cult. For those unfamiliar with the brand, Cult (since it’s launch) has twice been named Best Thematic Cultural Art Channel in Europe. Extra thanks to Andre and Henk for the spots.
The whimsical set of 17 idents extend the successful “TV or Not TV” campaign, and are incidentally an offshoot of a music video Superelectric had done for Kraak n Smack. The art direction of the spots reveal the duo’s Dutch heritage.