America’s newest sports network, Fox Sports 1, officially launches 17th of August. The new channel, part of 21st Century Fox, will broadcast live sporting events including the UEFA Champions League, the UEFA Europa League, NASCAR, MLB (in 2014), and UFC. The channel replaces Speed.
You’ll catch a glimpse of the first image spot for the ambitious channel tomorrow night during the 5th inning of the MLB All-Star Game. Joseph Kahn directs an ultra-slow mo fest of beauty and battery, a few famous faces make an appearance in Joe Flacco of the Baltimore Ravens, UFC champ Georges St. Pierre, St. John’s coach Steve Lavin and (why not) Mike Tyson.
I’m sure this spot will stir up some more lively debate around the differences between US & UK creative approaches. Enjoy.