A behind-the-scenes glimpse from London-based dixonbaxi’s ongoing work with Sci Fi Movies. The spots were produced in conjunction with Chris Hewitt and Ben Lukas Boysen. The channel idents are an extension of the overall brand redesign of the channel. The idents can be seen here:
:60 Sci Fi Ident: “Anything Can Happen”
On a related note: February 16, 2009 dixonbaxi’s rebrand of digital channel Five US as Five USA officially launches. Repositioning that aims to reflect the “energy, pulse and guts” of American cities, with premieres of The Beast and 30 Rock.
Art & Business of Motion 
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