ESPN America 2009 Rebrand

ESPN has launched ESPN America in the UK, Europe, and the Middle East. The channel is positioned as an “authentic American sports channel” aimed at American expats and fans of American sports across Europe. Here’s a pretty exclusive look at the new rebrand:

Click for ESPN America Montage

ESPN America carries 800 live events including coverage of NHL, MLB, college football, basketball and daily news/highlight programs. The channel (previously NASN) is being launched with a £1million media spend targeting premium poster sites, magazines and digital media in London and other major cities across Europe.

ESPN America brings the very best of North American sports to fans across the pond on both Sky and Virgin Media platforms. What are sports fans already saying about the new offering? A few quick clicks into the twittersphere…

The comprehensive brand campaign was produced by Bruce Dunlop & Associates. The work features heroic American sports stars and the launch executions tell fans to “Get ready for Impact”.

So although March Madness went south for me this year (dang you Villanova!), sports fans around the world can rejoice and get that adrenaline inducing, heart pounding, bracket busting obsession satisfied whether they are in LHR or LAX.

ESPN America: Hello World.


Filed under branding, channel identity

6 responses to “ESPN America 2009 Rebrand

  1. Ok so I think it’s great and all that they are doing this for all the ex pats. I am certainly not usually a hater either but, aesthetically speaking this piece is just not for me. Just my opinion!

  2. Marcus050

    Really quite like it. Thanks for sharing this. Great to be able to see the ESPN brand in other ways. The work looks really sharp. How do you find these things? We’re big fans here of the blog!


  3. Sean Miller

    Never really heard of Bruce Dunlop, great to see their efforts. Do they do much design work in the US? Huge fan of ESPN here! Good to know that travels abroad won’t interrupt my fan schedule.

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