A hilarious must see: sharp witted (and award winning Australian film & television critic) Marc Fennell does it again. Marc sent me a message yesterday regarding ‘#zombie looting’. Unfortunately, I don’t have all my Tweet-speak down yet.
What I do know is that audiences are equipped with greater awareness of our work in screen branding. They are connected to the mass media dialogue like never before. And since consumers now interact with content and programming through intersecting media portals, they’re quite likely to tweet and blog their true feelings towards our entertainment brands (and how we package them) into the digital hemisphere. The real question? Will those of us in the branding business hear their call?
There’s never been a greater opportunity to listen, speak, and interact directly with our evolving (and lean forward) audience.
In the span of just 6 minutes, Mark manages to channel some collective Aussie angst, while simultaneously being able to talk about Channel Nine’s Balls and the (beloved) BBC Three “Blobs” engaged in some alleged dubious behavior.
If you manage to get through the video without smirking, smiling (/crying), grinning, or outright chuckling, please immediately run out and get yourself some Pinkberry. Make that a large with blueberry, raspberry, and kiwi.
You, my friend, have yoda-like self control.
Do you have an opinion on this issue? Go ahead! Post your (g-rated) thoughts below and share your comments on the current state of television branding and continuity. We’re listening…
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If you do so, the Kogi BBQ Truck is guaranteed to stop right in front of your house tomorrow night. So worth it.