Sky has just unveiled four brand new idents for Sky Arts 1 HD and Sky Arts 2 HD, two leading art oriented television channels dedicated to theatrical performances, movies, documentaries and music.
The first new ident for Sky Arts 1 HD, titled “Chair”, is set in a whimsical seaside playground. With Radium handling music/sound design and ManvsMachine behind design and animation, the spot flows effortlessly even if the British summer doesn’t seem to quite want to cooperate. Nods to director Jon Yeo, Creative Director Cam Levin, VFX Creative Director Mike Alderson.
Here’s a nicely comped post production comparison video as well as the new Sky Arts 2 HD Ident “Bike”.
Special thanks to Sky Creative and Director Jon Yeo for sharing the new spots. Are you a broadcaster with new work? Drop me a email.
Catch two more new Sky Arts HD idents “Strings” and “Fruit” after the jump.