FX, the home of True Blood, The Walking Dead, and Dexter in the UK, has rebranded as FOX. The channel looks to broaden its schedule beyond “edgy first-run series” to other genres as it looks to better serve its “ever-expanding audience”.
FOX 2013 Rebrand
FOX 2013 Rebrand
FOX 2013 Rebrand
The rebrand, which launched yesterday, marks a “natural evolution of the brand in becoming a bigger TV destination” after the channel achieved “record-breaking audience figures” earlier this year. FX attracted an average weekly reach of 4.07 million viewers, a 0.3 per cent share of the market in the week to 4 November, according to BARB.
Art & Business of Motion 