As someone who has loved every minute of BBC’s (/Discovery Channel’s) epic mini-series ‘Life‘, it shouldn’t surprise you that Nat Geo’s ambitious global programming event, ‘Great Migrations’, has me equally excited. The thriller takes viewers around the world on the arduous journey millions of animals undertake to ensure the survival of their species (shiver!). Sort of sounds like my migration from Los Angeles to London, but I digress.
Great Migrations is a worldwide initiative unprecedented in Nat Geo’s storied 120 year history. At the core of the series is a seven-hour high-definition miniseries event three years in the making — produced by National Geographic Television. A comprehensive marketing, communications and digital cross-platform campaign will reach audiences nationwide.
First up, an eye-catching :60 promo that takes some stunning footage and weaves a careful mix of graphics into the story of risk and power involved in every migration. The fundamental drive for movement is captured in a single epic motion across the minute long piece. The spot was created through a collaboration between Gentleman Scholar (Design) and Whitehouse Post (Editorial).
As I’ve done in the past (to pretty positive feedback), here’s a peek at the creative development of the project, which includes an early written and storyboard treatment. Enjoy.
Special thanks to Nat Geo’s Megan Gilbert for reaching out, a shoutout to Whitehouse editor & friend Josh Bodnar (whom I’m sure you remember from his Emmy winning work on the Dexter main title), EP Rob Sanborn and directorial creds to William Campbell & Will Johnson.
I know some of you are really eager to get an update on NGC channel branding- not to worry as I will be providing you some brand new creative from the global ‘Live Curious’ campaign straight from the folks at Nat Geo themselves. Stay tuned!