2009: A Look Back at Channel Rebrands Worldwide

[tweetmeme]

As you might have noticed, there was a lack of posts between the Christmas holiday as I have been traveling and spending some well deserved time with my family. And in a blink of an eye, the New Year is already upon us.

Here’s a look back (batch number one) at some of the ambitious and creative rebrands from across the US, Europe, and Asia. Don’t forget, you can click here to subscribe via email for easy updates.

Here’s to wishing you and yours a prosperous and healthy 2010.

*Updated 5 January, 2010

NBC / USA
Network Rebrand 2009

MTV / Australia
Network Rebrand 2009

Click Keep Reading For More 2009 Channel Rebrands

Virgin1 Launches Rebrand

At 9pm on Tuesday, Virgin1 officially unveiled its new ambitious new rebrand. We were welcomed by by none other than Virgin’s own Richard Branson and Red- the cute, crafty, and impish new face of the network. The character was recruited to embody the personality and values of the Virgin1 brand. You can watch a quick montage of the rebrand by clicking here. In his new role, Red will take charge of all programme navigation and credit rolls by adding his own commentary and onscreen activity.

His interactions will be tailored to the programmes onscreen as he gives his own cheeky slant on the Virgin1 brand so ensuring the movement between programmes is as entertaining as the shows themselves. Virgin1 has taken the concept of an on screen character to encapsulate its brand further than any other broadcaster by employing Red who will be bringing those brand characteristics to life both on and off screen.

The comprehensive on-air branding assignment was led by Virgin Media Television brand & marketing director Jeff Dodds (the former Honda marketing executive who joined the broadcaster earlier this year) in conjunction with channel branding creative agency Red Bee Media.

Virgin1 Prepares Rebrand, Red Revealed as New Face of the Channel

Breaking News: Virgin1 today reveals the identity of its hottest new talent and face of the channel, Red. The character has been recruited to embody the personality and values of the Virgin1 brand, and will appear on air from 9^th June at 9pm. The full reveal of Virgin1’s rebrand follows the channel’s recent announcement that it is extending its hours on Freeview, celebrating its highest rating month since launch. Check back June 10th for a video compilation of the new on-air rebrand.

Red is a naughty, impish and fun-filled character who will be making his presence felt throughout Virgin1. Virgin1 has taken the concept of an on screen character to encapsulate its brand further than any other broadcaster by employing Red who will be bringing those brand characteristics to life both on and off screen.

In his new role, Red will take charge of all programme navigation and credit rolls by adding his own commentary and onscreen activity. His interactions will be tailored to the programmes onscreen as he gives his own cheeky slant on the Virgin1 brand so ensuring the movement between programmes is as entertaining as the shows themselves.

Jeff Dodds, Brand and Marketing Director, Virgin Media Television said, “This is the first time ever a character has been used to embody and personify the values of a channel in quite this way, and we’re delighted to be pushing boundaries once again. As Virgin1 has evolved we wanted to bring the values of the channel alive. It is known for being irreverent, unexpected and a little bit naughty, and Red definitely encapsulates all of these values.”

Virgin 1 Set to Unveil New Brand Identity

Virgin Media’s flagship general entertainment channel, Virgin 1, is set to unveil a new logo and on-air identity next month. On June 9, Virgin will launch the new campaign which includes a “dynamic new logo, eye-catching idents and creative online elements”, to kick off a year long “reinvigoration” of the channel. The revamp follows the channel recording its highest monthly ratings in April and extending its airtime to 24 hours a day on Freeview. The rebrand is being led clientside by Virgin Media TV’s brand marketing director Jeff Dodds.