US broadcast giant CBS is planning on launching 3 new English language pay channels in India. The venture (in partnership with Reliance Broadcast) is codenamed ‘Big CBS Networks’ and will leverage CBS’ vast library of english language shows including new CBS shows such as Hawaii Five-0 and The Defenders, syndicated programs like Entertainment Tonight and favourites like Everybody Loves Raymond, CSI, and NCIS.
India is the world’s second-largest pay TV market by viewers after China, with 105m households signed up to terrestrial analogue cable, satellite and digital networks. My contacts at the CBS/Reliance team have confirmed that the new channels will be named
- BIG CBS Prime, a general entertainment channel
- BIG CBS Spark, aimed at younger audiences
- BIG CBS Love, geared toward the female demographic