Nickelodeon Latin America has recently revealed an on-air refresh that includes 15 new live action bumpers, 15 toon bumpers, and 4 new channel IDs- all briefed to be able to support multilingual platform extension.
The two concepts “Bounce” and “Pump Up” were shot at close camera angles to amplify texture work and sound design. The package, dubbed “Nickelodeon Lightswitch” was developed by Buenos Aires-based HippieHouse.
After a thorough competitive UK agency creative pitch, which initially involved a brief to “create an evolution of Nickelodeon’s ‘one-brand’ to show-off the networks recently added high-def capabilities.”, Nickelodeon was rewarded with a visually curious series of logo idents that explore form, texture, and movement, courtesy of London-based ManvsMachine.
When parent company MTV International first announced a dedicated HD offering for Nickelodeon, Bob Bakish, President of MTV International explained, “This new HD service will create stronger bonds with our kid, youth and adult audiences, as well as provide innovative new products to cable and satellite operators.”
Indeed, Nickelodeon HD appears on Sky’s HD package (ca-ching!) (& don’t get me started on Virgin Media set-top box lag). The newly launched channel offer may spur the other major kid players into hastening their HD launches. I have good word that likely movers include Disney, which would likely roll out HD versions of either Disney XD or Disney Channel brands, while Turner’s Cartoon Network HD, which is currently available stateside, could also be launched in the EMEA market.
Good news for the design industry all around, as HD has encouraged broadcasters to dedicate proper marketing dollars to brand these marquee entertainment offerings while effectively distinguishing themselves in a growing and crowded marketplace.
Don’t forget ABM’s other articles on the big world of kid channel branding:
The Hub / Cartoon Network 1 + 2 / Disney Asia 1 + 2 / Nick Germany / Nicktoons
Berlin based studio Dyrdee delivers a set of clever station IDs for Nick Germany/MTV Networks Germany. The idents were created through a combination of stop motion footage and After Effects animated characters. The character-based campaign includes such lovable favorites as “Bunny”, “Crab”, “Dino”, “Dog”, and “Penguin”.
It’s been a crazy week after flying back from London and catching up with colleagues and clients in LA. Thanks again for making this blog such a success. New work and new posts in progress-
Btw- “Dino” was me last night after my 2 hour feast at Gordon Ramsay at the London/West Hollywood. The good news is the LA flat is only a few blocks away, so I was able to walk off some of that otherworldly chocolate cylinder (with passion fruit cream, mint granite and coconut foam). I know this isn’t a foodie blog but, it’s that good.
In an effort to strengthen the powerhouse kids and family-0riented Nickelodeon brand, Nick will rename its toddler-targeted Noggin network as Nick Jr. and its teen-tinged The N service as TeenNick later this year.
The two services will join Nick at Nite and Nicktoons under the Nickelodeon-branded umbrella of networks. Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami said the rebranding effort “is part of the programmer’s effort to establish the nearly 30-year old Nickelodeon brand as the pre-eminent multimedia brand for toddlers, tweens, teens and their parents.”
The move comes as Nickelodeon aggressively battles The Walt Disney Co.’s Disney Channel and ABC Family, as well as Turner Broadcasting System’s Cartoon Network, for the hearts and minds of kids and their parents. As a result of the rebranding, the parent Nickelodeon channel will eliminate the Nick Jr. brand from its 6 a.m. to 3 p.m. weekday toddler-targeted programming block, as well as the Teen Nick brand from its Saturday night 7 p.m. to 9 p.m. content block. Consumer tests revealed that the blocks had strong identities that actually overshadowed the overall Nickelodeon brand.
The agency review is currently underway.