There hasn’t been much to celebrate (football-wise) in the last few years for my beloved UCLA Bruins from Westwood, but nonetheless I shall be cheering them on faithfully from across the pond. Here’s the latest from the ESPN College Football brand, as visioned by Troika. The concept, Mania, is described as a “frenetic visual interpretation of the excitement and anticipation surrounding the College Football season”.
You can also find ABM’s related articles on the 2010 ESPN U rebrand here, and ESPN America’s most recent rebrand here.
With my UCLA Bruin basketball program in ‘oh so bad’ shape, March Madness is a bit of a sore spot right now. Fortunately, we’ve got an exciting national championship match-up in Duke vs. Butler. So as you recover from the new-found knowledge that I am (in fact) a college sports fanatic- here’s a look at ESPNU’s 2010 Rebrand.
Launched 5 years ago, ESPNU, is the popular 24 hour college sports television network. The rebrand, developed by National Television, extends the tagline “Never Graduate”.
Just In: Launched nearly 5 years ago, ESPNU, the popular 24 hour college sports television network, has rebranded.
The Charlotte, NC based channel was launched initially as a response to upstart CSTV (now CBS College Sports Network) and is now in approximately 46 million US homes. The 2010 ESPNU rebrand was developed by National Television, and extends the tagline “Never Graduate”. ESPN launched its fourth HD service on August 28, 2008, with the start of the college football season with ESPNU HD.
Breaking News: Maybe you should have kept those swanky 3D glasses after seeing Avatar? We learned early this morning that ESPN is launching history’s first three dimensional TV channel. The Disney owned network will feature at least 85 live sporting events during its first year, beginning 11 June 2010 with the first 2010 FIFA World Cup match.
Imagine watching double front bicycle flips in 3D during freestyle motorcross on the Summer X Games or watching a multi-dimensional, multi-angle replay during the 2011 BCS National Championship Game, all events slated for broadcast.
As you might have noticed, there was a lack of posts between the Christmas holiday as I have been traveling and spending some well deserved time with my family. And in a blink of an eye, the New Year is already upon us.
Here’s a look back (batch number one) at some of the ambitious and creative rebrands from across the US, Europe, and Asia. Don’t forget, you can click here to subscribe via email for easy updates.
Here’s to wishing you and yours a prosperous and healthy 2010.
*Updated 5 January, 2010
NBC / USA
Network Rebrand 2009
MTV / Australia
Network Rebrand 2009
Click Keep Reading For More 2009 Channel Rebrands
ESPN has launched ESPN America in the UK, Europe, and the Middle East. The channel is positioned as an “authentic American sports channel” aimed at American expats and fans of American sports across Europe. Here’s a pretty exclusive look at the new rebrand:
Click for ESPN America Montage
New work for ESPN’s 2009 Basketball season hits the air this week by NY-based agency Blue Room. The graphics promo package and toolkit was produced in HD 720p, and includes opens, transitions, mortises, endpage toolkits, custom backplates, and artwork produced for ESPN.com
March Madness is just around the corner-