After a thorough competitive UK agency creative pitch, which initially involved a brief to “create an evolution of Nickelodeon’s ‘one-brand’ to show-off the networks recently added high-def capabilities.”, Nickelodeon was rewarded with a visually curious series of logo idents that explore form, texture, and movement, courtesy of London-based ManvsMachine.
When parent company MTV International first announced a dedicated HD offering for Nickelodeon, Bob Bakish, President of MTV International explained, “This new HD service will create stronger bonds with our kid, youth and adult audiences, as well as provide innovative new products to cable and satellite operators.”
Indeed, Nickelodeon HD appears on Sky’s HD package (ca-ching!) (& don’t get me started on Virgin Media set-top box lag). The newly launched channel offer may spur the other major kid players into hastening their HD launches. I have good word that likely movers include Disney, which would likely roll out HD versions of either Disney XD or Disney Channel brands, while Turner’s Cartoon Network HD, which is currently available stateside, could also be launched in the EMEA market.
Good news for the design industry all around, as HD has encouraged broadcasters to dedicate proper marketing dollars to brand these marquee entertainment offerings while effectively distinguishing themselves in a growing and crowded marketplace.