Just In: If you’re a fan of Ben 10, you might have noticed a bit of a change on Cartoon Network (US) this weekend.
*Update 5 August: Full overview of the new Cartoon Network 2010 Package here.
As Cartoon Network adds more live action programming to its lineup, the channel has begun evolving the much praised rebrand Capacity helmed from 2009. Cartoon Network’s checkerboard design element has been retooled, and with it comes a newly refined logo.
Cartoon Network is referring to this latest image campaign as a “brand expansion”. It will extend across online/web properties, on-air, and outdoor. It officially launched (everywhere) May 29th.
*Note that this is a breaking story, so stay connected for more creative as well as credits as they become available.
In addition to the new on-air look, the net has added a new strapline to image spots: “CHECK it.”
Cartoon Network has also redesigned part of its offices. In addition, network staff were given black and white checkered Vans (shoes) this week to celebrate the new look.
The channel describes the new look, “We are embracing our brand’s visual heritage of the checkerboard, but imbuing it with new meaning. The checkerboard provides a thruline to connect Cartoon Network’s wide breadth of new content that continues to grow (animation and live-action). The new logo reflects this nod to the checkerboard as well.”