Universal Networks International has unveiled a new look for 13th Street, a crime and suspense channel “driven by the idea of anticipation”. The rebrand, designed by DixonBaxi, offers “an uncompromising world full of intrigue, unusual characters, places and moments that inspire unanswered questions inviting the viewer to create their own interpretations of the narrative.”
13th Street launched in France back in 1997, Germany in ’98, and Spain in 2007. The channel has since become number one in all 3 countries in the crime and suspense category. The OSP offers a strong visual language using a distinct palette living at the heart of the channel and brands the content. The package was supplied in French, German and Spanish with bespoke logos for each country.
Click keep reading to view 2 more new 13 Street Idents