New “Top Model” image campaign unfolds for The CW

The new on-air promo campaign launches for the 2009 season/cycle 12 of America’s Next Top Model. The image spot (:30/:20/:10) conceptualized by bi-coastal agency, Blind, was developed after the network had come with a photo shoot of the models already complete. The on-air campaign led by director/cd Tom Koh, was inspired by folding architecture, kaleidoscopes, and stop motion. The campaign was led client-side by CW VP On-Air, Mark Evans, and creative executives Chris Donovan, Rick Frey, and Jennifer Titus. Extra thanks to Blind President/ECD Chris Do.

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UKTV / Blighty Poster Campaign

Ahh… good old poster advertising. London Ad Agency Watermill (the team behind the Blighty national poster, magazine, and newspaper campaign) sent me over shots of the guerilla poster series promoting the launch of the much talked about new channel. You gotta hand it to ’em, the search engine terms for “Blighty Advertising Poster”, “UKTV Blighty National Poster” and “Loveblighty.co.uk Poster” are up 300% since last week.

Blighty Launch Poster Campaign

Here they are, immortalized for your exclusive viewing. Post no bills? No way! I’m not sure if I’m supposed to show these but…  how else do these things become viral?

It showed up like this, don't ask me!

Blighty National Poster Campaign

I think the last time I posted about an outdoor TV channel campaign was for BBDO’s work for BBC World. Remember these?